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Fish the Dream take two

After nearly 14 years of running Fishing Holidays in the Florida Keys circumstances beyond my control have forced us to make some changes and big rethink in how we run the holidays.  Firstly as all my regulars now must know after last years 3 heart attacks and being left a broken man on heavy and debilitating medication and waiting for open heart surgery I can no longer run the boat.  Also after 7 years we have lost our villa and operating base so as you can say a double whammy.  So what to do, an understandable and justified course of action would have been just to shut down but with such a large and loyal customer based we thought it was our duty to keep on going and still make those dreams come true.  With over 400 marks in the GPS, 127 different species to the boat, engines still under warranty and a very full next two years of bookings the only course of action I think you will agree.

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The last two sessions in the Keys we have had the help of Capt Mike Sovay and what an excellent job he had done as you would say ” like a duck to water ” so I have no worries about running the boat.  What we have decided to do and change is the costs of the holidays this change has been brought about by suggestions by customers and losing our villa base.  So from now on the boat will be run like a normal charter boat with an all-inclusive price to included guiding, fuel, bait and all tackle.  With the exception to carry on beyond the normal 8 hour day if the fishing is good and the bite is hot, the charge for this will be per hour pro rata to the normal day rate.  If you have booked for 2016 or 2017 you can choose which rate you want the old paying separately for the costs or the new all in package.

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After all the days of number crunching and looking back on all the many years of costs the deal will be as below based on four people sharing and pro rata for less than four and all-inclusive deal

£  143.75  per day full charter to include free rental car for duration of stay

Next to the accommodation over the years we have been doing this we have noticed as regulars have been getting older and retired with a bit more disposable income would prefer a bit more in the accommodation.  However we still have hard-working guys who are hardcore fisherman and fishing is more important than where you stay one guy saying  ” I would stay in a garage if it meant an extra days fishing “.  So with this in mind each party’s accommodation will be sourced individually from basic twin room motel to 3 or more star hotels up to private villas with pools.  I will check out all accommodations will try to get the best deal possible passing on all savings to customers.

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So big changes but all out of my control but still my main job to make people’s fishing dreams come true which I will carry on trying to do with my best ability.